Duesseldorf is the capital of Germany's North Rhine-Westphalia region. With a population of just under 600,000 people, it is the second largest city in the region. Known as a cultural, shopping and business metropolis, Duesseldorf is home to thriving tourism and exhibition industries as well as headquarter for various large multinational corporations all of which add to the cultural wealth of the city. The city's attractions range from the charming old town to the renowned shopping district "Königsallee" or Kings Avenue and the modern MediaHarbour quarter of the city. In addition to its world class cultural attractions, Duesseldorf's central location in Germany makes it one of the leading centres for international trade, service and communication in Europe.